History

Back in 1996 Independent Newspapers decided to do something proactive to promote and develop exceptional print advertising in South Africa, and so The Eagles Print Awards were born. Since then this award has become the benchmark for print advertising in South Africa. With the Black Eagle (which has only ever been awarded 5 times) becoming the industry's most coveted local accolade.

The Eagles are unlike any other advertising awards. Firstly, there are only 2 judges. To ensure that the level of creative excellence matches global standards, these judges are always world-renowned creatives invited from international agencies. So it's a local award with international standards and an international flavour. In addition to deciding who gets an Eagle for innovative, impactful or beautifully crafted work (or a combination of all 3), these advertising legends also deliver inspiring lectures at the annual Eagles Breakfast Seminars, which have become a highlight in the diaries of South Africa's creative advertising community.

WHY ENTER

Gold Eagle winners win an all expenses paid trip for two to the 2012 Cannes Advertising Festival. Black Eagle winners win three tickets to Cannes.

THE BLACK EAGLE

The coveted Black Eagle is something extraordinarily special, awarded only if the judges feel that an entry has achieved an exceptional standard of creative excellence.
In fact, it's so rare, only a handful of wide-eyed hopefuls have taken one home over the years:

1999
Agency:	Lowe Bull Calvert Pace
Client:	Independent Newspapers (Cape)
2001
Agency:	The Jupiter Drawing Room (SA)
Client:	Nike
2002
Agency:	TBWA Hunt Lascaris
Client:	Wonderbra
2005
Agency:	The Jupiter Drawing Room Cape Town
Client:	Cape Town Major Events Company
2006
Agency:	Net#work BBDO
Client:	Virgin Atlantic Airlines
2009
Agency:	The Jupiter Drawing Room South Africa
Client:	CNA
2010
Agency:	Euro RSCG
Client:	Jelly Cameras

2011 JUDGES

Duarte Melo

His early days were happily spent by the sea, under the sun, sailing and playing rugby –where he defended Portugal's national colours as the team's full back.

Duarte has a degree in Communication & Design from IADE, where he also taught Visual Design between 1991 and 1992.

In 1990, he was the founding partner of the creative boutique Proteína. Between corporate image projects and emerging multimedia supports, he worked on image and communication.

In 1992, after fulfilling the mandatory military service, he joined J.Walter Thompson Lisbon as an Art Director, and it took him seven years to leave the agency.

In 2000, Duarte started working in Madrid, at Contrapunto/BBDO, where within a year he was appointed Creative Director.

In late 2002 he returned home, to be DDB Lisbon's Creative Director, but left after two years to join FCB where he is since then.

His work includes 5 Cannes lions and has been consistently aknowledged in festivals such as The One Show, Clio, New York, Fiap, San Sebastian, London, Eurobest, D&AD, ADCEurope, amongst others.

Yeo Yange

Yang Yeo

Chief Creative Officer

JWT Shanghai

Known for his infectious laughter and passion for good food, Yang is also famed for shaping the creativity in China since his arrival into Shanghai in 2006. Campaigns he led won China it's first-ever Gold Lion in 2008, and first-ever Grand Prix in 2011 at Cannes.

JWT Shanghai under Yang's leadership was the most awarded agency at the Asia Pacific AdFest in 2009, walking away with the 'Agency of the Year' accolade, another first for a China based agency. CAMPAIGN named Yang the number 1 ranking Creative Director in the Asia Pacific in the same year.

Past Judges

1996: Alfredo Marcantonio and John Hegarty

1997: Adrian Holmes and Neil French

1998: Alexandra Taylor and Dan Wieden

1999: Indra Sinha and Trevor Beattie

2000: Steve Dunn and David Droga

2001: James Lowther and Will Farquhar

2002: Chris O'Shea and Paul Fishlock

2003: Tim Delaney and Neil Dawson

2004: Allan Mosely and Mark Wates

2005: Richard Bullock and Clive Pickering

2006: Hakan Engler and Khai Meng Tham

2008: Tony Davidson and Erik Vervroegen

2009: Reed Collins and Tony Hardcastle

2010: Dave O'Hare and Christoph Becker

Categories & Awards

Corporate

Any print advertising produced for a corporation, body or group in which the advertisement(s) promote the corporation, body or group to profit or advantage.

Product

Any print advertising produced in which the advertisement(s) promote or sell a specific consumable product or service.

Public Service & Charities

Any print advertising for a public service or charity that promotes the non-profit activities or services provided by the public service or charity.

Best Tactical Use of Medium

Any print advertisement that fulfils the requirements of any category except "Student", and where the advertisement tactically uses the medium in an original, engaging and/or interactive manner will meet the entry requirements.

Campaign

A minimum of two, and a maximum of six, print elements that fulfil the requirements of either the "Product" or "Corporate" categories will be considered a "Campaign".

Student – The Fledgling Eagle

Any print advertisement produced by a student who is studying at a recognised university, technikon or college during the time of judging will meet the entry requirements.

Guidelines

Gold Eagles

Only one Gold Eagle may be awarded per category and only Gold category winners are eligible to win the Black Eagle.

Silver & Bronze Eagles

Should the entries be of a high standard, multiple Silver and Bronze Eagles may be awarded per category.

The Cannes Prize

Only 2 tickets to Cannes will be issued per Gold-winning entry, and only in the names of the entrants who appear on the original submitted entry form. Should one member of the winning creative team have left the originating agency's employ in the interim, only one ticket will be issued. In a case where both team members have left the agency, a single ticket will still be issued – for the sole use of the winning team's Creative Director. In all other circumstances, the prize will be forfeited. Should an entry for the same ad/campaign (from corporate, product, best tactical use of media or campaign) win a Gold Eagle in more than one of the categories in which it will be entered, the entry will still only be entitled to a maximum of two tickets to Cannes for the multiple gold wins for the entry.

The Black Eagle

Should a Gold become a Black Eagle, 3 (as opposed to 2) Cannes tickets will be issued to the Gold winner, with the third ticket going to a deserving creative contributor (nominated by the Creative Director).

The Fledgling Eagle

There is only one Fledgling Award and it will be given to the most outstanding student piece with the proviso that the recipient/s are still studying at the time of judging. The winning Fledglings will receive an Eagle Awards Certificate and have their work published on the 2011 Eagle Awards Winners CD. The trip to Cannes does not apply.

Public Service & Charities

In the Public Service & Charities category, only a Gold Eagle (no Silver or Bronze) may be awarded and will not carry the Cannes prize, nor will the winning work be eligible for Black Eagle consideration.